It’s weird, isn’t it? One moment it was a niche genre, and now it’s plastered all over advertising for games, radio stations, and various other products and services that you’d not normally have thought of when listening to dubstep tracks. So what’s the appeal here, really?
Primarily, the wub-wub-wub factor seems to be ideal for videogame trailers, as that’s where you’ll find the genre in use the most. Why? Well, the fast-paced, badass nature of a lot of modern games mean that the deep bass, drops and beats of dubstep are a perfect match for them. The Borderlands 2 and Assassin’s Creed Brotherhood trailers are great examples of this.
But what does it mean for those who are keen on seeing their music used, are comfortable with it being played at parties or during someone’s Party Poker session, but who aren’t as familiar or okay with it appearing in an advert for something random? Well, have no fear, and switch your business brain on – money and exposure are… that’s right, you guessed it, money and exposure. There’s no harm in it.
Dubstep also seems to be invading popular culture at a rate of knots, whether or not the talk about the genre is positive. From discussions about people being tired of or loving the new wave of wub-wub-wub-assisted media to those who are sinking their teeth into dubstep for the first time after seeing Skrillex walk away with multiple Grammy awards, it seems dubstep is a genre on a lot of people’s minds.
Could someone make a living as an advertising composer who utilises dubstep to make their wallet heavier? Sure, it’s totally viable – but if you’ve got a setup worthy of composing bass like that, it seems illogical to use it solely for ad dollars. For now, we’ll just enjoy the wave of dubstep tunes hitting television. Life is good.